Peigin Crowley

Peigin Crowley is the founder of GROUND Wellbeing, a brand focused on holistic wellness and natural, plant-based products.12 With over 28 years of experience in the spa industry, Crowley is a wellness curator who has made significant contributions to the luxury wellness sector.3

Career Background

Crowley's journey in the wellness industry began over two decades ago. After completing an Arts degree, she pursued her passion for beauty and holistic therapies.1 Her career has evolved from being a spa therapist to a spa manager, and eventually a spa consultant.1 Throughout her career, Crowley has maintained her identity as an aromatherapist, deeply committed to holistic approaches that bring balance to mind, body, and soul.1

GROUND Wellbeing

In founding GROUND Wellbeing, Crowley aimed to create a brand that offers:

• Wholehearted wellness solutions
• Inclusive products and services
• Sustainable offerings
• Support for various groups, including children, those with compromised health, and women experiencing menopause1

The brand focuses on crafting natural, plant-based ingredients into products and intuitive self-care rituals.2 All GROUND Wellbeing products are handmade, emphasizing Crowley's commitment to quality and natural wellness.2

Approach to Wellness

Crowley's approach to wellness is characterized by:

• A focus on holistic and natural solutions
• An emphasis on inclusivity and accessibility in wellness
• A deep understanding of aromatherapy and essential oils
• A commitment to addressing specific wellness needs, such as those related to cancer patients and menopausal women1

Personal Philosophy

Crowley believes in the importance of:

• Balancing work and personal life
• Understanding the difference between sleep and rest
• Surrounding oneself with supportive people
• Focusing on activities that truly serve one's wellbeing1

As a wellness entrepreneur, Crowley has successfully combined her extensive industry knowledge with her passion for holistic wellbeing to create a brand that resonates with those seeking natural, effective wellness solutions.4