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Peggy Anne Salz
Content Marketing Strategist, Journalist, and Author
Peggy Anne Salz is a prominent content strategist, journalist, and the founder of MobileGroove, a leading platform dedicated to strategic content marketing within the mobile industry. She has established herself as a key figure in mobile marketing, recognized for her insights and expertise in customer engagement and business innovation.
Professional Background
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Founder of MobileGroove: Peggy launched MobileGroove in 2007, which has since become a top-ranked destination for analysis, custom research, and strategic content marketing tailored to the global mobile sector. The platform also provides mentoring and consulting services for tech startups.13
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Chief Analyst: In her role, she conducts in-depth analysis and shares valuable insights on mobile marketing trends, helping companies navigate the complexities of the mobile landscape.23
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Forbes Contributor: Peggy is a senior writer for Forbes and contributes to various high-profile media outlets, including Harvard Business Review. Her writing focuses on topics such as customer experience (CX) innovation and business transformation.134
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Author: She is a nine-time author, with notable works including Apponomics: The Insider’s Guide To A Billion Dollar App Business and The Everything Guide To Mobile Apps. Her books provide actionable insights for businesses looking to succeed in the mobile app market.45
Speaking Engagements and Media Presence
Peggy is known as an influential speaker in the mobile marketing arena. She hosts the Mobile Presence podcast, where she discusses global trends and strategies that marketers can employ to enhance customer connection and retention. Additionally, she co-hosts the Retention Masterclass, focusing on loyalty strategies for mobile publishers.23
Recognition
Her contributions to the field have earned her numerous accolades, including being named one of the Top 100 Influencers at Mobile World Congress. Peggy is frequently invited to share her expertise at industry events and webinars.13
Overall, Peggy Anne Salz's extensive experience and innovative approach have made her a leading voice in mobile marketing strategy, helping brands effectively engage with their audiences in an increasingly digital world.
Highlights
🥳 Finally catching up with @OxanaFomina at @mobidictum after hearing so much about her and reading a string of consistently insightful posts about how to make real money with your game, not just quick wins.
🎙️ And speaking of wins - I have won her over for a @pgbiz podcast and excited to hear her thoughts as someone deeply embedded in an industry she is deeply passionate about.
💗 Loving @mobidictum and the opportunity to meet with so many new faces and companies - capture it all on video for the Mobidictum organizer. 💃 Dila from @yandexcom literally gets "Into the Groove" with me to tell me about Yandex ads and the ad formats that are the real crowd-pleasers in #Turkey and across the region. She is a wealth of knowledge AND energy - my favorite combination!
