Peggy Anne Salz

Peggy Anne Salz is a prominent content strategist, journalist, and the founder of MobileGroove, a leading platform dedicated to strategic content marketing within the mobile industry. She has established herself as a key figure in mobile marketing, recognized for her insights and expertise in customer engagement and business innovation.

Professional Background

• Founder of MobileGroove: Peggy launched MobileGroove in 2007, which has since become a top-ranked destination for analysis, custom research, and strategic content marketing tailored to the global mobile sector. The platform also provides mentoring and consulting services for tech startups.13

• Chief Analyst: In her role, she conducts in-depth analysis and shares valuable insights on mobile marketing trends, helping companies navigate the complexities of the mobile landscape.23

• Forbes Contributor: Peggy is a senior writer for Forbes and contributes to various high-profile media outlets, including Harvard Business Review. Her writing focuses on topics such as customer experience (CX) innovation and business transformation.134

• Author: She is a nine-time author, with notable works including Apponomics: The Insider’s Guide To A Billion Dollar App Business and The Everything Guide To Mobile Apps. Her books provide actionable insights for businesses looking to succeed in the mobile app market.45

Speaking Engagements and Media Presence

Peggy is known as an influential speaker in the mobile marketing arena. She hosts the Mobile Presence podcast, where she discusses global trends and strategies that marketers can employ to enhance customer connection and retention. Additionally, she co-hosts the Retention Masterclass, focusing on loyalty strategies for mobile publishers.23

Recognition

Her contributions to the field have earned her numerous accolades, including being named one of the Top 100 Influencers at Mobile World Congress. Peggy is frequently invited to share her expertise at industry events and webinars.13

Overall, Peggy Anne Salz's extensive experience and innovative approach have made her a leading voice in mobile marketing strategy, helping brands effectively engage with their audiences in an increasingly digital world.