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Peer Schneider
EVP / CCO at IGN. Co-Founder, IGN Entertainment (1999).
Peer Schneider is the Executive Vice President and Chief Content Officer at IGN Entertainment, a leading platform for video game and entertainment content. He has been with IGN since its inception in 1999, contributing significantly to its growth and evolution in the digital landscape.
Professional Background
- Current Role: Schneider has served as EVP and Chief Content Officer since June 2017, where he leads content strategy, audience development, and editorial and video production across multiple platforms.1
- Previous Positions: His career at IGN includes roles such as General Manager/SVP, Publisher, VP of Content Publishing, and Senior Publisher. He has been instrumental in shaping IGN's content and marketing strategies throughout his tenure.12
Education
Schneider holds a degree in Comparative Culture from Sophia University (1990-1994) and pursued Journalism at the University of California, Berkeley (1995-1997).1
Skills and Expertise
He possesses extensive knowledge of the video game and entertainment industries, focusing on editorial management, user interface design, and branded content development. Schneider is multilingual, fluent in English, German, French, and Japanese.1
Personal Insights
Schneider is known for his leadership style that combines creativity with strategic oversight, ensuring that IGN remains at the forefront of gaming news and entertainment.2