Suggestions
Peep Laja
CEO at Wynter, Chairman of the Board at CXL and Speero
Who is Peep Laja?
Peep Laja is the CEO of Wynter, a company he founded in May 2020.1 He is also the Chairman of the Board at CXL, a company he previously served as CEO of from 2011 to November 2022.1 Additionally, Peep is the Chairman of the Board and Principal at Speero, a company he co-founded.1
Peep has a broad range of experience, having held positions such as Head of Marketing at Traindom, Digital Marketing Consultant at Panama Internet Marketing, Head of Sales and Marketing at Real24.ae, and various roles at AIESEC UAE and Playtech.1
Peep's Expertise and Interests
Peep is known for his expertise in business strategy, optimization, and online learning. He hosts the "How to Win" podcast, where he explores B2B strategy and how companies can compete and win in saturated markets.3 Peep also shares his thoughts on LinkedIn and through a semi-regular newsletter.3
Peep's Companies
- Wynter: Founded in May 2020, Wynter is a company that enables teams to get fast feedback and align around the ideal customer profile (ICP).4
- CXL: Peep served as CEO of CXL from 2011 to November 2022, when he became Chairman of the Board.1 CXL is a company focused on conversion optimization and online learning.2
- Speero: Peep co-founded Speero and currently serves as Chairman of the Board and Principal.1
Highlights
Younger, inexperienced marketers put too much weight on the impact of a single tactic.
Use this CTA or headline to double sales! This Cialdini persuasion tactic will add 80% to the conversion rate!
If it were so easy, all the Salesforces and Hubspots of the world would do just that and quadruple every year by using better CTAs or scarcity tactics. Why spend money on anything else?
I get it - I, too, was a rookie and used to believe in miracles. I used to roll my eyes when senior executives rejected my brilliant ideas that would add 50% to their revenue. (I now see that HiPPOs were right all along).
The benefit of getting decades of experience under your belt is that you will see many things implemented over the years. No single tactic will produce miracles. Everything works together.
I'll never forget when my then-15 person agency hired someone from NBC (affiliated web property, to be exact), and after his first week he said that he's never had to work that hard.
In one week he did more work than in a month at NBC.
