Peep Laja

Who is Peep Laja?

Peep Laja is the CEO of Wynter, a company he founded in May 2020.1 He is also the Chairman of the Board at CXL, a company he previously served as CEO of from 2011 to November 2022.1 Additionally, Peep is the Chairman of the Board and Principal at Speero, a company he co-founded.1

Peep has a broad range of experience, having held positions such as Head of Marketing at Traindom, Digital Marketing Consultant at Panama Internet Marketing, Head of Sales and Marketing at Real24.ae, and various roles at AIESEC UAE and Playtech.1

Peep's Expertise and Interests

Peep is known for his expertise in business strategy, optimization, and online learning. He hosts the "How to Win" podcast, where he explores B2B strategy and how companies can compete and win in saturated markets.3 Peep also shares his thoughts on LinkedIn and through a semi-regular newsletter.3

Peep's Companies

• Wynter: Founded in May 2020, Wynter is a company that enables teams to get fast feedback and align around the ideal customer profile (ICP).4
• CXL: Peep served as CEO of CXL from 2011 to November 2022, when he became Chairman of the Board.1 CXL is a company focused on conversion optimization and online learning.2
• Speero: Peep co-founded Speero and currently serves as Chairman of the Board and Principal.1