Pedro Perez Garcia

Pedro Perez Garcia is a highly experienced data scientist and machine learning expert with over 20 years of experience in analyzing information for product, marketing, and commercial departments. His expertise lies in the implementation of data analysis and machine learning techniques in business settings, aimed at maximizing profits and creating effective CRM strategies. Garcia has worked extensively in fields such as deep learning, artificial intelligence, big data, e-commerce, and mobile gaming sectors, and is skilled in Python, Keras, Tensorflow, strategic marketing, digital marketing, customer, market intelligence, loyalty customer, business intelligence, data mining, SEO, SEM, sales forecast, demand planning, and web analytics. He has studied mathematics, statistics, and applied mathematics at Universitat de València and Universidad Complutense de Madrid, and has also completed courses in strategic marketing, marketing courses, marketing mix, and relationship marketing at ESIC: Business & Marketing School and IE Business School. Furthermore, he has also taught data science, marketing digital, big data, and marketing analytics programs at universities and business schools such as EEME Business School and Fundesem Business School. Currently, Garcia serves as the Director of Data at TinyBytes.