Pedro Palha

Pedro Palha is one of the co-founders of ISTO., a Portuguese fashion brand known for its commitment to sustainability, transparency, and quality.

Background and Education

Pedro Palha holds a Bachelor's degree in Business Administration and Management from the Católica Lisbon School of Business and Economics.34

Professional Experience

Before founding ISTO., Palha accumulated extensive experience in various fields, including marketing, management, and digital communication. He worked in several notable companies such as:

• Rocket Internet AG, where he was involved in roles like Head of Offline Marketing and Inventory Management Analyst for hellofood (now Foodpanda).36
• Uniplaces, a platform for student accommodation.16
• Publicis Groupe and BBDO, where he gained experience in digital communication and marketing.1

ISTO.

In 2017, Palha, along with Pedro Gaspar and Vasco Mendonça, launched ISTO. from their living room in Lisbon. The brand is built on the principles of being Independent, Superb, Transparent, and Organic (ISTO.). It focuses on slow fashion, quality over quantity, and sustainable practices. ISTO. aims to produce timeless, affordable, and fairly made clothing in Portugal, avoiding the fast fashion industry's trends and demands.2

Sustainability and Transparency

Palha emphasizes the importance of sustainability, using materials that are recyclable or biodegradable, and maintaining transparent supply chains. He also advocates for a circular approach to fashion, keeping items in circulation rather than constantly producing new ones.2

Current Role

As a co-founder of ISTO., Palha is actively involved in the brand's operations, ensuring that the company adheres to its core values of quality, sustainability, and transparency. He is also engaged in hiring and team management, as seen in his LinkedIn posts.5