Pedro Monteiro

Pedro Monteiro is the Design Director at BotsAndUs, a company that has since rebranded to Dexory.1 He joined the company in September 2022, taking on a role that emphasizes Dexory's commitment to leveraging design as a strategic tool for generating high value across the organization.13

Professional Background

Pedro is a multidisciplinary systems designer with a focus on helping brands excel through design, strategy, and innovation.26 His expertise spans various industries, including:

• Robotics
• Healthcare
• Consumer electronics
• Acoustics
• Retail

Previous Experience

Before joining Dexory (formerly BotsAndUs), Pedro held a significant position as the Chief Creative & Strategy Officer at a globally renowned leader in the tattoo sector.1 In this role, he led the strategic repositioning of the group by implementing in-house design-led innovation capabilities.1

Current Role and Responsibilities

As Design Director at Dexory, Pedro's responsibilities include:

• Overseeing all innovation and design aspects of the company's products and services
• Ensuring high-quality design across the board
• Driving design standardization of all front-end touchpoints1

Expertise and Approach

Pedro describes himself as a futurist and changemaker, particularly interested in robotics and AI.5 His multidisciplinary approach allows him to explore the intersections of design, strategy, and innovation to help brands outperform their competitors.46

Pedro Monteiro's appointment as Design Director reaffirms Dexory's commitment to strategically leveraging design as a high-value generation tool across the entire organization, contributing to the company's mission of empowering businesses with real and accurate insights at the intersection of innovation and transformation.1