Pedro Fernandes

Pedro Fernandes is an experienced marketing professional with expertise in B2B, ABM, SaaS, PR, lead generation, GTM strategies, SEO, and SEM. He possesses a diverse set of marketing skills including product marketing, content marketing, social media management, marketing automation, digital marketing, branding & communications, copywriting, HubSpot proficiency, team management, and company leadership.

Pedro has a background in successfully marketing touchscreens and led the launch of a groundbreaking product: the World's first multitouch for large screens, which garnered significant media attention. He has a track record of working with individuals from over 20 different nationalities, launching products globally, and organizing events across three continents.

In his recent role in the ad tech industry, Pedro developed a scalable demand generation program that achieved remarkable results, including generating over 3,000 B2B Marketing Qualified Leads, securing over 150 organic endorsements from key opinion leaders, and averaging 4.8 press mentions per month over a year.

Pedro is multilingual, fluent in Portuguese, English, Spanish, and French. He holds a Master's degree in Marketing and Strategic Management from Universidade do Minho, complemented by various certifications and courses in areas such as NFTs, the metaverse, product marketing, growth hacking, and modern marketing strategies.

Throughout his career, Pedro has held key marketing positions in organizations such as Liga Portuguesa Contra o Cancro, Zenika, Marjory, Skeepers, iytro, BlockStart, and many more, showcasing his versatility and leadership abilities in driving marketing initiatives and achieving business objectives.