Pedro F. Moura

Pedro F. Moura is the Co-Founder and CEO of Flourish Fi, a company focused on client engagement and loyalty in the financial sector. Based in the San Francisco Bay Area, he has been leading Flourish Fi since its inception in June 2018. The company's mission is to empower individuals to develop positive money habits through a platform that enhances customer engagement and financial wellness for financial institutions.1

Professional Background

• Flourish Fi: As CEO, Moura has transitioned the company from a direct-to-consumer model to a business-to-business Software as a Service (SaaS) model, which reflects a strategic pivot aimed at enhancing financial health and customer loyalty.1
• Oportun: Prior to Flourish Fi, he held various roles at Oportun, including Senior Manager of Retail Innovation and Operations, where he managed significant teams and contributed to the company's growth strategies across California and Nevada.1
• Education: Moura studied at the University of California, Berkeley, focusing on impact investing and financial inclusion.1

Skills and Languages

Moura is proficient in multiple languages, including Portuguese (native), Spanish (full professional proficiency), Italian (limited working proficiency), and English (bilingual proficiency).1

His leadership at Flourish Fi emphasizes building infrastructure that supports financial wellness, aiming to foster long-term relationships between financial institutions and their customers.1