Pedro Custódio

Pedro Custódio is a highly experienced professional in the field of Digital and Design Transformation.

He holds a degree in Executive Master of Business Administration (EMBA) from Hult International Business School, and studied Engineering at Instituto Superior Técnico and Universidade da Madeira.

Currently, Pedro serves as an Associate Partner at Ey, showcasing his leadership and strategic capabilities.

His previous roles include Chief Product Officer at Pluang, Head Of Digital Experience at Telkomsel, Head Of Design And Innovation Studio at Pt. Xl Axiata Tbk, and more, reflecting his extensive experience in the industry.

With a background in various positions at Vodafone, including User Experience Team Lead, Senior Experience Strategy Manager, and Global Joyn And Rcs-E Product Manager, Pedro has a deep understanding of user-centric design.

Additionally, his roles as Software Engineer at Vodafone and Solution Architect at Log | Smart Software Development highlight his technical proficiencies.

As the Founder And Partner at Experience Designers Gbr and Founder And Main Organizer at Shift - Social And Human Ideas For Technology, Pedro has shown his entrepreneurial spirit and passion for innovative initiatives.

Pedro Custódio's diverse experience ranges from managerial positions at Portugal Telecom to web development roles at Publinet Advertising, demonstrating his versatility and adaptability across different domains.

Throughout his career, Pedro has been involved in various facets of the industry, from quality and usability to founding associations and organizing events, making him a well-rounded professional in the digital and design space.