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    Pedro Couto e Santos

    Director of Design – Europe, at Rune Labs

    Professional Background

    Pedro Couto e Santos is a seasoned Designer and Design Director with over three decades of experience in the creative industry. Renowned for his innovative approach to design, Pedro is constantly striving to gain a higher perspective on design as a fundamental discipline that shapes our civilization. His career is deeply rooted in the conviction that meaningful design can elevate the human experience, and he dedicates himself to helping individuals and organizations realize their design aspirations. By fostering creativity and promoting inclusive experiences, Pedro has significantly contributed to the development of better products and services that resonate with diverse audiences.

    Throughout his extensive career, Pedro has taken the lead in multi-disciplinary teams, managing projects for prestigious multinational Fortune 500 clients. His leadership style is characterized by the ability to harness collective creativity, driving collaborative efforts towards impactful design solutions. This demonstrates his belief in the power of teamwork and shared vision as essential components in creating successful designs.

    Education and Achievements

    Pedro's educational journey laid a solid foundation for his design career. He first attended Escola Secundária Fernão Mendes Pinto, where he excelled in Art/Art Studies, achieving an impressive score of 18.6. Following this, he further honed his craft at Escola Secundária Emídio Navarro, focusing on Design and Applied Arts, before adopting a more specialized approach to his studies at the Faculdade de Belas-Artes da Universidade de Lisboa, where he graduated in Communication Design.

    His educational background not only equipped him with essential design skills but also instilled a deep appreciation for the role of design in society. This perspective has allowed him to challenge conventional boundaries and continuously seek higher standards in design practice.

    Career Path

    Pedro's impressive career trajectory encompasses various roles in notable organizations, illustrating his versatility and expertise:

    • As the Director of Design – Europe at Rune Labs, he leads design initiatives, influencing the direction of projects and ensuring they align with user expectations and corporate values.
    • Previously, he served as the Design Director at Impossible, where he drove innovative design strategies and initiated transformative projects that redefined user experiences.
    • His role as Lead UX/UI Designer at Impossible further highlighted his proficiency in user-centered design, establishing him as a key figure in shaping digital experiences that are both functional and aesthetically pleasing.
    • Before his tenure at Impossible, Pedro was the Lead Artist, UI Designer, Sound FX Creator, and Musician at Nut Factory, where he merged artistic vision with technical execution across various multimedia projects.
    • His foundational skills were developed in positions such as Head of Design & Normalization at SAPO, where he played an instrumental role in design processes, ensuring that projects met high standards of quality.
    • Pedro's versatility also shines through his earlier experience at Nitrodesign, where he founded and managed the creative agency, emphasizing his entrepreneurial spirit.
    • His creativity extends to storytelling and visual arts, as showcased by his work as an Artist/Writer for The Specialists comic strip.
    • Pedro also has a passion for teaching, having served as a Graphic Design Software Teacher at Ar.co, where he imparted knowledge and skills to aspiring designers.
    • Additionally, his freelance work as a 3D modeler and animator for TV infographics showcases his adaptability and broad skill set in different facets of design.

    Achievements

    Across his career, Pedro has not only excelled in design but has also made significant contributions to the field. His leadership in event and project management for multinational clients has repeatedly garnered appreciation for creativity and problem-solving. Pedro's dedication to fostering a more inclusive approach to design practices positions him as a thought leader in the industry, advocating for user experiences that cater to a wide range of audiences.

    In summary, Pedro Couto e Santos is a dynamic force in the design world, continuously pushing the boundaries of creativity and collaboration. His passion for design, coupled with a commitment to improving society through thoughtful design practices, defines his professional journey and impact. With a robust educational background and an impressive career filled with prestigious positions, Pedro exemplifies innovation and dedication in the evolving landscape of design.

    Related Questions

    How has Pedro Couto e Santos's education influenced his design philosophy?
    What strategies does Pedro Couto e Santos employ to lead multi-disciplinary teams effectively?
    In what ways has Pedro Couto e Santos contributed to creating inclusive design experiences for diverse audiences?
    How does Pedro Couto e Santos view the relationship between design and society?
    What are some notable projects that Pedro Couto e Santos has led in his role as Director of Design at Rune Labs?
    Pedro Couto e Santos
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    Location

    Almada, Setúbal, Portugal