Pedro Conrade

Pedro Conrade is the CEO and founder of Neon Pagamentos, a pioneering Brazilian fintech company. Here are the key details about his background:

Professional Background:

• Founded Neon in 2016 as a 100% digital banking platform
• Serves almost 20 million clients, making Neon one of the largest digital banks in Brazil and Latin America12
• Backed by blue-chip investment funds like Monashees2

Origin Story: At age 23, Conrade was inspired to create Neon after a frustrating banking experience. He was charged an excessive overdraft fee of R$1, which motivated him to develop a more transparent and user-friendly banking solution.3 Influenced by Simple Bank in the US, he envisioned a digital banking platform that prioritized customer needs and eliminated traditional banking pain points.3

Business Philosophy: Conrade believes in creating products "designed by clients, for clients" with a focus on:

• Providing technology that gives people control over their financial lives
• Offering digital accounts without queues and monthly fees
• Prioritizing customer needs in product development2

Education and Achievements:

• Studied at Harvard Business School4
• Successfully grew Neon from a startup to a major fintech company
• Known for resilience in navigating major business challenges13

Personal Approach: Conrade emphasizes the importance of:

• Building relationships over time
• Maintaining a small but impactful team
• Focusing on innovation in the financial services sector35