Pedro Cadina

Pedro Cadina is the CEO and founder of Vianews, an integrated communications agency with a focus on technology, health, and financial sectors.1 With over 43 years of experience in Communication and Journalism, Cadina is a senior professional who has played a pivotal role in shaping Vianews since its inception in 1985.1

Career Highlights

Founding Vianews:: Pedro Cadina established Vianews in 1985 as an agency specializing in Public Relations for companies in the Technology sector.1 Under his leadership, the company quickly expanded its reach, winning its first accounts in Latin America within a short period.

Expansion and Innovation:: Throughout the years, Cadina has guided Vianews through significant growth and evolution:

• In 2007, the agency launched its first Social Media campaign, integrating PR and Digital communications.1
• By 2010, Vianews joined global partnerships of Communications agencies.1
• In 2016, the company formalized its biggest partnership, representing the Hotwire group in Latin America.1
• In 2020, Vianews expanded its operations to the USA, supporting Latin American companies expanding into North America and vice versa.1

Recent Developments:: In 2022, under Cadina's leadership, Vianews underwent a rebranding, positioning itself as an Integrated Communications agency with a new visual identity.13 This rebranding also included the launch of a third vertical called Inova, focusing on innovation and bringing together PR and Digital fronts.1

Pedro Cadina's LinkedIn username is cadina, as mentioned in the query. His leadership has been instrumental in Vianews' growth and its establishment as a respected player in the Latin American communications market.2