Pearl Shah

Pearl Shah is the Vice President of Marketing for Kay Beauty, a brand under Nykaa, which is a prominent beauty and fashion e-tailer in India. Based in Mumbai, she has a significant background in marketing and brand management, particularly in the beauty sector. Pearl Shah holds a degree from the University of the Arts London, which has likely contributed to her expertise in marketing strategies tailored for contemporary beauty brands.

In her role at Nykaa, she has been involved in various initiatives that focus on enhancing customer experience and brand visibility. Her contributions have been recognized in the industry, as evidenced by awards such as the Gold award for Best Use of Martech for Customer Experience at the Martech India Awards in 2021. Pearl is also active on LinkedIn, where she shares insights on beauty trends and marketing strategies, reflecting her engagement with the evolving landscape of beauty influencer marketing and consumer behavior.1