Payam Khalighi

Payam Khalighi is a seasoned marketing professional with two decades of industry experience, specializing in digital marketing and advertising. Over the years, he has established himself as a leader adept at managing large, cross-functional teams and collaborating with senior clients to meet business objectives. Payam has worked across various client verticals including Retail, Travel, Financial, Alcohol, and Technology, showcasing his versatility and adaptability.

His expertise spans a wide range of marketing domains, encompassing integrated strategy development, digital media planning, advertising campaign management, and marketing analytics. He is well-versed in areas such as communication planning, content strategy, distribution across multiple media channels, digital marketing tactics, programmatic advertising, social media marketing, mobile strategies, and DSP/ad exchanges. Payam is also proficient in advertising campaign strategy, creative development, and marketing analytics, with a focus on brand and direct response campaign measurement, data management, attribution, and optimization.

Payam holds a Bachelor of Science degree in Marketing from Sonoma State University, where he laid the foundation for his successful career in marketing. Throughout his professional journey, Payam has held key roles in renowned organizations, including Senior Director of Global Agency Development at Verizon Media, Director of Global Agency Development at Verizon Media, Global Agency Lead at AOL, Client Partner at Razorfish, Senior Account Director at Razorfish, Account Director at Agency.com, Account Supervisor at Agency.com, Account Manager at Mediaplex, and Account Executive at CMP Media. This diverse experience has equipped him with a comprehensive understanding of the marketing landscape and honed his skills to excel in complex and dynamic marketing environments.