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    Payam Cherchian

    Sr Director, Data Strategy & Ops at Salesforce | Marketing Decision Science

    Payam Cherchian is a seasoned professional with over 18 years of experience in Data Strategy, Marketing & Product Analytics, and Organizational Management. He is dedicated to utilizing data to drive significant organizational impact and enhance data maturity. Payam excels in challenging environments that foster cross-functional collaboration, and he has a strong track record of leading high-performance global teams to achieve growth and business success in the AMER and EMEA regions. His passion for technology drives him to integrate audience insights for enriched customer experiences.