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Paulo Caldana
Senior Consultant
Paulo Caldana is currently an Instrutor Harven In Company at the Harven Agribusiness School, a role he has held since March 2023. He is also a Senior Consultant at Markestrat, where he has been working since October 2008, focusing on strategy, marketing, and sales projects.2
Professional Background
Caldana has extensive experience in various roles within the agribusiness and corporate sectors. His previous positions include:
- Consultor - Desenvolvimento de Negócios at Microsoft (2005-2007), where he was involved in market testing for new business models and developing marketing strategies.
- Gerente de Vendas at Magazine Luiza (2004-2005), overseeing online sales channels and managing sales campaigns.
- Gerente de Canal - Grande Varejo at Telecom Italia (2003-2004), focusing on large retail networks.
- Gerente de Contas - Grande Varejo at Claro (1999-2003), managing major retail accounts and sales strategies.2
Education
Caldana holds an MBA in Finance and Control from the University of São Paulo (2000-2002) and another MBA in Marketing from Centro Universitário Moura Lacerda (1995-1996). He completed his undergraduate degree in Administration at the same institution (1990-1994) .2
Language Proficiency
He is proficient in English and Spanish, which complements his work in international agribusiness contexts.2
Caldana's role at Harven Agribusiness School involves delivering corporate education and training, contributing to the development of future leaders in the agribusiness sector.1
