Pauline Linton
Head of Brand Comms and Advocacy, APAC
Pauline Linton is a multi-talented digital marketing professional with over a decade of experience. Starting her career in fundraising and communications, Pauline then delved into youth marketing, developing and executing social media strategies for ReachOut.com, an online mental health service. Her passion for digital marketing then led her to agency-land, where she joined the team at Edelman to help build their social media capabilities nationally. Over the last four years, she has worked with some of Australia's top brands, including Telstra, Gumtree, Adobe, and PayPal, using her expertise in content and social media strategies to help clients evolve, promote, and protect their businesses. Pauline is a big believer in peer-to-peer communication to drive business impact and has a keen interest in the power of social media and community forums.