Pauline Draper-Watts

Pauline Draper-Watts is an Executive Vice President at Edelman Berland, leading their measurement and analytics globally.1 She is a respected figure in the field of communications measurement and analytics, with extensive experience in demonstrating the value and effectiveness of communication strategies.2

Key points about Pauline Draper-Watts:

1. She is passionate about good research and solid media analysis that demonstrate the effectiveness of communication.2
2. Her expertise includes examining the contribution of social media, publicity, and PR to overall brand health, and integrating media analysis with other metrics.2
3. She has been a thought leader in the industry, presenting at conferences for various professional organizations such as PRSA, IABC, IPR, AMEC, and WOMMA.2
4. Pauline has served as the Chair for the IPR's Commission on Public Relations Measurement & Evaluation.2
5. She co-founded Precis, an early media research and analysis company, which was later acquired by Millward Brown.2
6. Pauline has been a judge for various industry awards, including the PRSA Silver Anvils and PR Week Awards.2
7. She has co-authored papers on topics such as word-of-mouth marketing, public relations research, and business outcomes of public relations.2

Pauline Draper-Watts is recognized for her expertise in communications measurement and analytics, contributing significantly to the development of standards and methods in the field.2