Pauline Bassali

Pauline Bassali is a seasoned professional currently working as a UX Researcher at SCRM - Lidl International Hub.4 With over 10 years of customer-centric experience, she focuses on product and service objectives.

Professional Background

Pauline is known for being a motivated and proactive individual with a strong desire to learn, propose ideas, and improve processes. Her colleagues describe her as having a positive and enthusiastic personality, as well as being generous and attentive.1

Skills and Expertise

Pauline's expertise lies in several areas:

• User Experience Research: As evident from her current role at Lidl International Hub
• Innovation: She describes herself as an "Innovation Player"4
• Customer-Centric Approach: With a decade of experience in this area
• Storytelling: Recently obtained a certification in "Storytelling for Influence" from IDEO U2

Personal Traits

Pauline is passionate about creating meaningful solutions that address people's needs. She is currently based in Barcelona and refers to herself as a "Happiness Hacker".3

Recent Achievements

In December 2023, Pauline shared that she had obtained a new certification in "Storytelling for Influence" from IDEO U, demonstrating her commitment to continuous learning and skill development.2

Pauline Bassali's LinkedIn profile showcases a professional who is dedicated to understanding user needs and creating innovative solutions in her role at SCRM - Lidl International Hub.