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Pauliina Beretta
Brand Manager, EMEA, The North Face at VF Corporation
Pauliina Beretta is an accomplished professional with a strong academic background and extensive experience in brand management, media, social media, sports marketing, and public relations.
She holds a Master's degree in Economics and Communications with a major in International Tourism from USI Università Della Svizzera italiana, where she achieved a remarkable grade of 8.6 out of 10. Additionally, she pursued a Bachelor of Arts Honors in Geography and Italian at Queen's University.
Pauliina's educational journey also includes completing her Ontario Secondary School Diploma at De La Salle College 'Oaklands,' laying a solid foundation for her future endeavors.
With a diverse professional trajectory, Pauliina has held key roles at The North Face, a VF Company, such as Brand Manager for EMEA, Media Manager for EMEA, Social Media Manager for EMEA, as well as responsibilities in sports marketing and public relations.
Prior to her tenure at The North Face, she honed her skills as a Marketing Executive at Yonderbound, a Project Assistant for Business Delegations at Finpro, and gained valuable experience as a Tickets, Service, and Sales Intern at Maple Leaf Sports & Entertainment.
Her career journey also includes a role as an Assistant Property Manager at Studio Property Consultants, showcasing her versatility and adaptability across different industries and job functions.
Pauliina Beretta's expertise encompasses brand management, media strategy, social media engagement, sports marketing, public relations, and project management, making her a well-rounded professional with a wealth of knowledge and skills to offer.