Paula Zambrano is a highly skilled market research professional with over 7 years of experience. She holds a BA in Public Communication and Marketing and an MA in Multicultural/Organizational Communication, both from DePaul University. Throughout her career, Paula has supported brands and clients across multiple industries, conducting a variety of research studies such as Concept Tests, Product Tests, Central Location Tests, Brand Positioners, Market Segmentations, Brand Trackers, and custom projects.

With a diverse skill set that features excellent communication, data management, project management, problem-solving, process improvement, and story-telling skills, Paula is proficient in carrying out research projects from conception to report delivery to key stakeholders. She also has experience working cross-functionally with various departments to execute projects on time and within budget.

Paula is highly detail-oriented and fluent in Spanish, with an intermediate level of Brazilian Portuguese. She has held several positions during her career, including Senior Consumer Insights Analyst at U.S. Cellular, Senior Market Research Analyst and Member Relations Manager/Representative at Ipsos, and Account Manager at MRI Lincoln Imaging Center.

Throughout her professional career, Paula has developed expertise in market research, project management, data analysis, communications, process improvement, and more. She has a strong interest in helping brands and organizations improve their customer experience and grow their businesses.