Paula Backer

Paula Backer is a seasoned marketing professional with a strong belief that marketing thrives at the intersection of consumer, product, and company goals.

She excels in leveraging consumer data and market trends to enhance product strategies and develop targeted, omni-channel marketing campaigns that enhance consumer discovery, acquisition, and retention.

Known for her ability to foster collaborative partnerships, provide cross-functional leadership, and inspire teams through transparency and respect, Paula is dedicated to empowering talent to deliver exceptional results.

Her core competencies include strategic business planning, P&L management, brand and marketing strategy, digital marketing, product development, data analytics, segmentation, database marketing, customer acquisition, retention, loyalty marketing, content marketing, operational alignment, and team development.

Paula Backer holds a Master of Business Administration from Columbia Business School, a degree from Columbia University, and a Bachelor of Arts in English from Suny New Paltz.

With an impressive professional background, Paula has held key roles such as Senior Vice President of Consumer Marketing at Golden Peak Media, Marketing Consultant at Pb Consulting, Senior Vice President of Consumer Marketing at The Taunton Press, Vice President of Marketing at The Taunton Press, Vice President of Strategy and Innovation at Time Inc., and various other marketing leadership positions within Time Inc. and affiliated companies.