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Paula Aquilina-Shin
RSM Ad Manager, GTM & B2B Marketing
Paula Aquilina-Shin is a seasoned digital media professional with over 20 years of experience in strategic planning, digital marketing, and partnership development.1 She currently holds the position of Sr. Manager GTM & B2B Marketing and Commercial Lead for RSM Ad Manager at Rogers Sports & Media.5
Professional Background
Throughout her career, Paula has worked with top Canadian brands, leveraging her expertise in digital audience development and marketing automation.12 Her role at Rogers Sports & Media involves:
- Strategic Planning: Developing and implementing marketing strategies for B2B clients.
- Digital Marketing: Overseeing marketing automation initiatives and digital audience development.24
- Partnership Management: Collaborating with key stakeholders and partners in the media industry.
Recent Initiatives
Paula has been actively involved in various projects at Rogers Sports & Media:
- Hiring Initiative: In May 2024, she announced an opening for a Manager of Marketing Automation position, seeking to expand her team.2
- Industry Research: In June 2023, Paula participated in "Full Stream Ahead," an in-depth panel discussion and research report focusing on the latest trends in streaming media.3
Skills and Expertise
Paula's professional profile highlights her strengths in:
- Digital audience development
- Marketing automation
- Strategic planning
- Partnership management
- B2B marketing
With her extensive experience and current role at Rogers Sports & Media, Paula Aquilina-Shin continues to be a key player in the Canadian digital media landscape, driving innovation and growth in marketing and audience engagement strategies.
