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Paul Zahara
Director of Retail Design, Buying + Merchandising, Sales and Operations, Marketing, Branding & E-commerce
Paul Zahara is a seasoned professional with a strong background in fashion retail and merchandising, having worked at renowned companies like Hudson's Bay Company, Holt Renfrew, and TJX Group. In 2018, he ventured into the cannabis industry by joining Aurora Cannabis as the lead merchant and procurement manager for their Alberta operations. Paul played a pivotal role in the creation and launch of Aurora's flagship store in Edmonton, Alberta. He excels in various disciplines including design, operations, procurement, sales, retail management, product curation, and partnerships, making him a prominent figure in the retail cannabis sector. With a keen eye for translating physical stores into personalized and curated experiences, Paul drives both brick-and-mortar and online concepts and products.
