Paul Warren

Paul Warren is an experienced entrepreneur and business leader in the e-commerce industry. He is currently the Founder and CEO of eCommerce Circle, a coaching community he launched in 2023 to help family-founded Australian e-commerce businesses scale sustainably and profitably.12

Career Highlights

Early Entrepreneurship:: Paul's journey in e-commerce began in 1998 when he founded Warcom, an online retailer specializing in networking hardware, computer hardware, software, and electronics.1

Successful Exit:: In 2014, Paul successfully exited Warcom when it was acquired by Shoply Limited (ASX), marking a significant milestone in his career.1

Insiteful:: Following the sale of Warcom, Paul founded Insiteful in 2015. Insiteful is a premier e-commerce agency known for building high-converting Shopify sites and providing digital marketing solutions.1

eCommerce Circle:: In 2023, Paul launched eCommerce Circle, his latest venture aimed at empowering family-founded e-commerce businesses in Australia.12

Expertise and Mission

Paul Warren brings over 25 years of experience in the e-commerce sector. His expertise includes:

• Building and scaling e-commerce businesses
• Digital marketing strategies
• Shopify platform optimization
• Business coaching and mentoring

Through eCommerce Circle, Paul's mission is to help 10,000 family-founded Australian e-commerce businesses scale to $500,000 in monthly orders.2 The community focuses on implementing four foundational pillars for sustainable and profitable growth:

1. Clear messaging
2. Conversion-optimized websites
3. Effective traffic strategies
4. Financial management and goal setting

Personal Information

• Location: Melbourne, Victoria, Australia1
• LinkedIn Username: paulwarrenau1
• Known For: His expertise in e-commerce, digital marketing, and business growth strategies
• Personal Interests: Paul is described as an avid investor in various projects and is known for always wearing his "infamous black t-shirt".2