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Paul Varela
VP of Artist Relations at The Merch Collective
Paul Varela is a seasoned professional with a rich background in artist relations, account management, and merchandising.
Currently serving as the Vice President of Artist Relations at The Merch Collective, Paul brings a wealth of experience and expertise to the role.
Prior to his current position, Paul held the role of Associate Director of Account Management at Firebrand Live, where he further honed his skills in managing client accounts and building strong relationships.
His career also includes serving as a Senior Account Manager at BandMerch, where he demonstrated his proficiency in merchandising and client satisfaction.
In addition to his other roles, Paul Varela has experience as an Associate Buyer at Hot Topic, showcasing his versatile skill set and adaptability in different areas of the industry.
Paul Varela's extensive background and achievements make him a valuable asset in the realms of artist relations, account management, and merchandising.