Paul van Aalten

Paul van Aalten is a skilled professional specializing in website optimization for enhanced user experience and revenue growth.

His expertise lies at the intersection of data analysis, design, technology, psychology, and business, where he excels in tasks such as data analysis, A/B testing, reporting on test results and data insights, creating mockups, writing developer specifications, and engaging with stakeholders.

With a strong focus on conversion rate optimization and UX design, Paul is proficient in various tools and technologies including Google Analytics & Tag Manager, Adobe XD, Sketch & Photoshop, VWO, Asana & Jira, HTML, CSS, and Javascript.

Beyond technical skills, Paul's qualities include being social, curious, empathetic, creative, experimental, and analytical.

His educational background includes studying VWO at Arentheem College, a Bachelor's degree from Universiteit van Amsterdam, and Media Studies at Utrecht University.

Throughout his career, Paul has held positions such as Conversion Specialist at TI SENTO - Milano, Conversion Specialist at Jobbird.com, and Online Marketeer and Conversion Specialist roles at various organizations like Uitzendbureau.nl, YoungCapital, Skillseeker, iBOOD.com, and 2days.

He has also worked as a Freelance production specialist in the Dutch film industry and held positions such as Marketing Supervisor and Secretary at Filmtheater De Uitkijk.

Paul's diverse background and extensive experience make him a valuable asset in the field of website optimization and digital marketing.