Cornell Law School

Princeton University

Strategy, Marketing, & Technology - CMO at Nassau

New York City Metropolitan Area

Lead the branding strategy and marketing efforts of Nassau Re. Responsible for driving our digital and Insurtech initiatives.  Built a lead generation program for agents and consumers. Launched our direct-to-consumer channel for term life, final expense, and fixed annuities.

Nassau Financial Group

Chief Marketing Officer  -  CMO

Serve as a member of the APH advisory board to support strategy, digital marketing, and branding efforts. The board brings a diverse mix of outside expertise to contribute guidance to American Portfolios' board members, and senior and executive management teams. Headquartered in Holbrook, N.Y., APFS is a full-service, independent broker/dealer and member firm of FINRA and SIPC.

American Portfolios

Member, Board of Directors Advisory Board

Responsible for strategy, branding, digital media and public relations.

-  Worked closely with CEO to chart post-acquisition strategy that returned company from #17 to #5 position in core annuity market in a 12 month period

-  Developed and enhanced branding in B2B market

-  Introduced inbound, content-based marketing as an efficient and effective way to engage our growing base of over 80,000 independent agents

-  Designed and built a suite of groundbreaking annuity and life insurance mobile iPad apps

-  Launched social media platform in complex regulatory environment.

-  Increased public web traffic through content marketing program

-  Built bondholder and investor relations function to support $300 million debt issuance and $1 billion IPO (NYSE:FGL)

-  Provided digital marketing support for other HRG-owned insurance-related asset management subsidiaries

Fidelity & Guaranty Life

Senior Vice President

1837 Media, Inc. works with leading edge organizations to extend their businesses through mobile technology and social media marketing in the financial and health/fitness marketspace

-  Launched "Triessential" iPhone app that has won recommendations from Outside Magazine and <a href="http://Active.com">Active.com</a>.

1837 Media, Inc

President and Founder

- Led strategic planning for retail business during rapid expansion of retirement market business for two of the company’s Presidents

-  Played key role in acquisitions and integration of General American, Travelers Life, and Nathan & Lewis, an independent broker-dealer

-  Built agency-level P&L measurement system for MetLife and New England Financial offices

-  Redesigned compensation plan for agency management to support a strategy of building larger firms in major firms

-  Designed and implemented compensation plan for highly productive agents recruited from other companies

-  Developed and launched first team-based selling compensation plan agents

-  Launched integrated tele-underwriting services for company in 2003

-  Reengineered unit responsible for fraud detection and field audits

-  Developed shared service blueprint for technology and other corporate services after the acquisition ALICO from AIG

-  Conceived, designed and launched national sports marketing effort for field agency group with Bicycling Magazine and Rodale Press

MetLife

Vice President

Worked on and led significant strategic consulting projects for large companies in the telecommunications, insurance, and health care markets.

Paul Tyler