Paul Trueman

Paul Trueman is a music industry executive with extensive experience in artist services and marketing. He was previously the General Manager at AWAL, where he oversaw the UK and International marketing and promotion teams.13 During his tenure at AWAL, which began in 2013 when it was a division of Kobalt Music Group, Trueman helped scale the company globally and managed global marketing campaigns for notable artists such as Little Simz, Gerry Cinnamon, Lauv, girl in red, Nick Cave & The Bad Seeds, and Tom Misch.13

After his time at AWAL, Trueman briefly served as the Chief Operating Officer (COO) at un, an artist marketing platform.3 In this role, he was responsible for developing automated and bespoke marketing solutions, as well as focusing on organizational structure and processes.3

Most recently, as of January 2025, Trueman has been appointed as the director of artist services at Believe, a digital music company.1 In this new position, he reports to the UK Managing Director Alex Kennedy and leads the artist services division, overseeing A&R, new business, commercial strategy, and global marketing campaigns.1

Trueman is known for his expertise in independent music and has been actively involved in the industry for over 20 years.1 He is currently engaged with music technology and networking events, as evidenced by his recent LinkedIn post about attending a Music Ally Connect event.2