Paul Sykes

Paul Sykes is the Chief Commercial Officer at Total Sports Asia (TSA), a premier sports marketing agency in Asia.

TSA is a global leader in sports marketing and content distribution, spearheading digital transformation within the industry.

Paul oversees a wide range of functions at TSA, including strategy, insights, planning, digital transformation, branding, marketing, partnerships, sales, and consultancy.

With a team of 50 sports marketing experts across offices in Kuala Lumpur, Singapore, Beijing, and Mumbai, TSA offers services such as sports marketing consultancy, digital transformation, media rights distribution, TV production, sponsorship/licensing, events management, stadium consulting, and branded real estate.

Having worked with prominent corporate and sports brands globally, TSA has delivered innovative marketing and sales solutions that drive significant returns for clients.

Paul Sykes has a diverse educational background, having studied Industrial and Product Design at Staffordshire University, Design and Business at Eaton Hall Product Development where he was a National Award Winner, and Design and Technology at Goole Grammar School.

In his professional journey, Paul has held key positions at various organizations including Head of Brand, Marketing, and Customer Experience at Finology, Senior Account Director at WPP, Brand, Customer Experience, and Communication Consultant at EY, Director at Sentient Partners Pte Ltd, Managing Director at Cross Creative Pte Ltd, Development & Marketing Manager at Design Council, and Service Development Manager at Business Link in London.