Paul Sinkinson

Paul Sinkinson is the Managing Director at Analytic Partners, a global marketing consultancy based in Sydney, Australia. He has held this position since September 2015, where he focuses on delivering customized analytics to enhance sales performance and marketing return on investment (ROI). Analytic Partners employs various methodologies, including marketing mix modeling and predictive modeling, to provide insights that help businesses understand their marketing effectiveness better.12

Prior to his current role, Sinkinson was a Managing Partner at Enero Data Sciences and served as a Partner at The Leading Edge, where he was responsible for quantitative research and analytics. He also has experience as a Director at Nielsen and has held various marketing and research roles at HSBC, Superdrug, and IGT. Sinkinson holds a Postgraduate Diploma in Business Administration with a focus on Marketing Analytics from Massey University.1