Paul Sinclair

Paul Sinclair is a seasoned professional in the music industry, known for his role as the General Manager of Atlantic Records, where he leads various crucial departments such as marketing, digital strategies, artist development, and content creation.

With a strong focus on innovation, Paul ensures that Atlantic Records stays ahead in supporting artists and engaging with fans in diverse and evolving ways.

Paul's expertise in digital initiatives led to the establishment of an in-house interactive agency at Atlantic Records, garnering recognition through numerous technology and industry awards, including Webbys, NARM innovation awards, and more.

During his tenure, Atlantic Records secured the top position by market share multiple times and became the first major label deriving over half of its revenue from digital platforms.

Paul Sinclair's educational background includes a Master's in Information Science from Penn State University and a Bachelor's in Business Administration from Albright College.

Throughout his career, Paul has held key roles at various prestigious organizations, serving as the General Manager, EVP, and VP at Atlantic Records, as well as in leadership positions at Warner Music Group and other companies. He has also shared his expertise as a guest lecturer in the music industry.

His specialties encompass Interactive Marketing Innovations and Technology, with a focus on emerging channels like web and mobile platforms.