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Paul Sampson
CEO / Co-Founder at Lickd
Professional Background
Paul Sampson is an accomplished entrepreneur and business leader who has made significant contributions to the music and media industries. As the Founder and CEO of LICKD, a pioneering platform that allows content creators to easily license music for their projects, Paul has a deep understanding of the industry's evolving landscape. Under his leadership, LICKD has carved out a niche that combines music licensing with content creation, reflecting Paul’s vision to bridge the gap between creators and artists. His innovative approach emphasizes the importance of fair compensation for artists while providing an accessible solution for creators looking to enhance their work with quality soundtracks.
Prior to establishing LICKD, Paul held various key positions across several prominent organizations, showcasing his versatility and depth of experience. His leadership roles reveal an impressive trajectory that has made him a well-respected figure in the music business. Before launching LICKD, he served as the SVP of Global Business Development at CueSongs, Ltd., where he was instrumental in expanding the company's reach and negotiating partnerships that further integrated music into digital platforms. His knack for identifying new business opportunities and winning partnerships is a hallmark of his career.
Previously, Paul was the VP of Business Development for UK & Europe at Music Dealers, an impactful role where he was crucial in driving the organization’s growth in Europe. His keen understanding of market dynamics proved beneficial in establishing strategic relationships that have propelled initiatives forward. Additionally, his tenure as Managing Director at Eskimo Live further highlighted his talent for leading teams and delivering results in fast-paced environments.
Paul’s journey in the music sector began with his role as Director of Sales and Marketing at Extreme Music, where he refined his skills in sales strategy and marketing effectiveness. His foundational experiences also include producing for Hewland International, which laid the groundwork for his appreciation and understanding of the creative processes within music production.
Education and Achievements
Paul Sampson’s educational background is equally impressive, having studied at UCS, where he laid the foundation for his future ventures in business and music. His academic experiences undoubtedly fostered a strong understanding of business principles, which he has successfully applied throughout his career. Paul combines his theoretical knowledge with practical experience, making him a leader who understands both the big picture and the minute details of project execution.
Throughout his career, Paul has demonstrated a commitment to innovation and collaboration within the music and digital content landscape. His role at LICKD is just one of the many ways he has sought to enhance the accessibility of music licensing, pushing for better technologies that serve both artists and creators alike. Paul believes in the power of collaboration, often seeking to bring together diverse talents and ideas to forge dynamic solutions.
As a passionate supporter of the NHS and a dedicated football (soccer) fan, specifically of Liverpool FC (YNWA - You’ll Never Walk Alone), Paul embodies a community-oriented spirit. He actively contributes to conversations surrounding the arts and culture, reflecting his commitment not only to business success but also to social good. His cause-driven mindset is evident in his advocacy for fair treatment of artists and creators, a sentiment he shows through his work and personal interests.
Contributions to the Industry
Paul's extensive experience in various positions within the music industry highlights his ability to adapt and thrive in a rapidly changing environment. His former roles have armed him with insights that are invaluable in his current endeavors at LICKD. He has been a pioneer in integrating music and media, efficiently linking artists to creators in need of high-quality music, thus promoting a culture of respect and fair use within the industry.
Through LICKD, Paul not only provides a platform for licensed music usage but also fosters a community where artists can share their music and receive proper recognition and compensation. His visionary leadership continues to inspire those in his field, making him a noteworthy figure among entrepreneurs focusing on music licensing and digital content creation.
Vision and Future Plans
Looking towards the future, Paul Sampson is committed to continuing his work at LICKD, striving to enhance the platform’s offerings, and adapting to new trends in the music and media landscape. His dedication to leveraging technology to streamline licensing processes demonstrates his forward-thinking approach. By prioritizing creativity and collaboration, Paul seeks to innovate further, ensuring that LICKD remains at the forefront of the music licensing industry. Paul Sampson is undoubtedly a name to watch in the realms of music and business as he continues to drive change and improve access for creators and artists alike.
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