Paul Saarinen

Paul Saarinen is the Chief Marketing Officer (CMO) and co-founder of Bloom Standard, a Minneapolis-based medtech startup.12 He brings 15 years of marketing and strategy experience in healthcare, wellness, and consumer devices to the company.13

Professional Background

Paul's career has been diverse and entrepreneurial:

• He developed the startup portfolio within UnitedHealth Group/Optum, a Fortune 5 company.1
• He founded a consumer genetics company.1
• He has served as a TechStars mentor.1
• Prior to Bloom Standard, Paul built a career in online marketing and advertising, and conducted product development and marketing work for several medtech companies.2

Role at Bloom Standard

At Bloom Standard, Paul is responsible for building a mission-driven marketing strategy that focuses on reaching patients and front-line care staff.1 The company is developing a portable ultrasound device for scanning newborns' hearts and lungs for potentially fatal conditions.2

Personal Life

Paul is a father of three, including a daughter with heart defects who has undergone more than 50 echocardiograms.1 This personal experience likely contributes to his passion for Bloom Standard's mission.

Entrepreneurial Ventures

Outside of Bloom Standard, Paul is involved in other entrepreneurial pursuits:

• He co-owns one of the largest fully-restored vintage arcade collections in the U.S., many of which rotate in and out of his family's basement.1
• He co-owns Starcade, a classic arcade in Saint Paul, Minnesota, featuring games from the 1980s.2

Paul's LinkedIn username is indeed "taulpaul"4, and he is described as having "exceptional talent and intellectual skill, combining analyst know-how with creative verve".4