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Paul Roper
Digital Marketing at Learning Pool
Paul Roper is a versatile marketing professional with a strong background in various digital marketing channels, including mobile app marketing, LinkedIn campaigns, Twitter ads, Google Analytics, marketing automation, and web design.
He has expertise in Hubspot, Amazon services (AWS, AMS, AAP), brand campaign development and launch, specializing in B2B and B2C online and digital marketing, social media (both organic and paid), content marketing, and content amplification technologies.
His skill set also includes mobile marketing, search engine optimization (SEO) and pay-per-click (PPC) advertising, programmatic advertising across video, display, and content formats, data reporting, and technologies like DoubleClick, Flashtalking, and Marin.
Paul has experience in retail, finance, careers, jobs, Kenshoo, Omniture, Facebook Atlas, affiliate marketing, and staying abreast of emerging technologies and industry trends.
He excels in branding, communications, brand proposition and development, media planning, media buying, and relationship management.
Proficient in Adobe Creative Cloud tools, team management and leadership, offline media strategies, marketing strategy development, content creation, social media management, basic HTML/CSS, WordPress, competitor analysis, lead generation, and qualitative data analysis.
With a strong background in digital agencies, Paul has experience in customer experience design, digital product development, strategic roadmaps, paid media, commercial aspects of marketing, user experience design, and holds a Google Ads certification.
Beyond his professional skills, Paul Roper is passionate about video games, electronic music, and enjoys the company of his two Jack Russell terriers.
Paul's educational background includes studying at Heathcote High School, and he has held various key roles in organizations such as Digital Marketing Director at Learning Technologies Group plc, EU Marketing Consultant at Monster, Marketing Director at TruFrame, and Digital Marketing Manager at RealEdge among others.
