Paul Parreira

Paul Parreira is the founder of Company Cue, a marketing and advertising firm established in 2013 that specializes in optimizing e-commerce copy and metadata for top entertainment and lifestyle brands.12 Based in New York City, Parreira has an extensive background in the media and entertainment industry spanning over three decades.

Career Highlights

Company Cue: Parreira founded Company Cue in April 2013, focusing on enhancing clients' online shopping experiences and global presence. The company offers services such as metadata creation and optimization, e-commerce copy, consulting, and strategy. They also provide localization and transcreation of copy in 32 languages.2

Previous Roles: Before founding Company Cue, Parreira held several notable positions:

• Music & Culture Editor at Critical Mob (2010-2013)
• Co-Founder of Tactic Company (2007-2013)
• Editor-in-Chief at Muze Inc. (1998-2007)
• Managing Editor at Muze Inc. (2000-2005)
• Editorial Liaison at Muze Europe (2004-2007)
• General Manager at HMV (1992-1998)12

Education

Parreira's educational background includes:

• Literary Journalism studies at New York University (2003-2004)
• Performing Arts at Emerson College (1990-1992)12

Personal Background

Born in the Azores and raised in Lowell, Massachusetts, Parreira's diverse background has likely influenced his global approach to content creation and marketing.3

Throughout his career, Paul Parreira has consistently worked at the intersection of culture, technology, and content creation, developing strategies to support various product initiatives in the entertainment and lifestyle sectors.12