Paul Muller

Paul Muller is an experienced website developer and the Boss of BAO Inc., a company that offers professional website creation and maintenance services in Hong Kong.12 He specializes in building affordable websites and managing website maintenance for clients, offering up to 50% cost savings compared to agencies.1 Paul is also the author of "Better Read Paul," a newsletter focusing on Hong Kong's entrepreneurs.2

Key aspects of Paul Muller's work include:

1. Website Services:

   • Monthly website maintenance
   • Website updates and redesigns
   • Creating new websites from scratch1

2. Platforms: He works across multiple platforms including WordPress, Shopify, and Wix, adapting to clients' needs.1

3. Business Approach:

   • Offers weekly meetings with clients to review website updates
   • Provides training for clients to make minor website tweaks
   • Available 24/7 for client communication1

4. Marketing Strategy: Paul uses Instagram Reels as part of his sales strategy in Hong Kong, guiding potential clients through a process that includes viewing his content, checking the BAO Inc. website, and filling out a Typeform for an automated quotation.3

Paul Muller's approach to website development emphasizes affordability, personalized service, and client empowerment, positioning his business as a cost-effective alternative to larger agencies in the Hong Kong market.12