Paul Meijer

Paul Meijer is a prominent figure in the advertising and creative industry, currently serving as a Partner at TheMerge, a creative agency based in Amsterdam. His extensive career spans several decades, during which he has held significant roles in various renowned agencies.

Career Highlights

• Creative Leadership: Paul has a rich background as a creative director, having led agencies such as DDB Amsterdam, Y&R Amsterdam, and Y&R New York during the 1980s and 1990s. His experience includes directing roles at Spots Films London and Radical Media, showcasing his deep understanding of branding and creativity.2

• Agency Development: In 2010, he played a pivotal role in transforming the digital agency PoolWorldwide into an all-media creative agency. This experience laid the groundwork for his current focus on TheMerge, where he is dedicated to building strong brand-consumer relationships.24

• Strategic Insights: At TheMerge, Paul emphasizes the importance of collaborative campaign development, advocating that successful marketing campaigns are built through partnership rather than mere sales efforts.4

TheMerge Agency

TheMerge is recognized for its innovative approach to marketing, focusing on creating meaningful connections between brands and consumers. The agency aims to foster growth through usability and strategic branding initiatives.13

Paul Meijer's leadership at TheMerge reflects his commitment to evolving marketing practices and enhancing brand visibility in an increasingly competitive landscape.