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    Paul McAfee

    Regional Vice President, Business Development at NewGround Canada

    Paul McAfee, with designations of Certified Innovation Executive (CIE) and Certified Chief Executive (CCE) from Credit Union Executive Society, boasts a remarkable background in the credit union industry.

    His educational achievements include certifications from prestigious institutions like Massachusetts Institute of Technology, University of Virginia Darden School of Business, Cornell University, University of Pennsylvania - The Wharton School, and The University of British Columbia, where he honed his skills in strategic innovation, business administration, and service excellence.

    Paul has held key positions in various organizations, including being a Regional Vice President of Business Development at NewGround and serving as the CEO of PM Canada Consulting. He has also contributed significantly to Central 1 Credit Union, North Peace Savings & Credit Union, Island Savings, and First West Credit Union in roles such as CEO, COO, VP of Service, and Senior Marketing Manager, showcasing his diverse expertise.

    Additionally, he has been actively involved in the industry through roles such as being a member of the Province-Wide Marketing Committee at Central 1 Credit Union, a Committee Member of the National Research Advisory Council, and the Board Chair & President at the Marketing Association for Credit Unions (MACU). His wide-ranging experience also includes managing service quality, product development, and branch operations.

    Paul McAfee's contributions have been recognized with prestigious awards such as the National Innovation Award, Golden Mirror Award for Innovation from Credit Union Executive Society, Service Innovation Award from C1 inNOVAtion Awards, and National Marketing Awards, solidifying his position as an innovative and accomplished professional in the credit union sector.