Paul Marcucilli

Paul Marcucilli is a co-founder of Riser, a branding and design agency. He is an experienced graphic designer with a strong background in the industry. Here are some key details about Paul Marcucilli:

Education and Background

Paul studied Bachelor of Fine Arts in Graphic Design at the Fashion Institute of Technology and further developed his skills at Norwalk Community College.

Professional Experience

Before co-founding Riser, Paul worked as a graphic designer for well-known companies such as:

• Lord & Taylor
• Cole Haan
• ASC Technologies

He also worked as a freelance designer, collaborating with diverse clients and producing high-quality designs.

Role at Riser

As a co-founder of Riser, Paul is:

• Actively involved in all aspects of visual brand development
• Responsible for positioning, identity and packaging design, print design, collateral, and brand guidelines3

Notable Projects

Paul and Riser have worked on several significant branding projects, including:

1. Malk: A plant-based milk brand redesign that resulted in a 56% increase in sales.1
2. Bloom Nutrition: A supplement brand redesign to help the company transition from direct-to-consumer to retail outlets.2
3. Transforma: A project where Riser developed a mark conveying transformation.4
4. Nowadays: A packaging design project for a food company.5

Work Style

Paul and his Riser co-founder, Camila Drozd, have adopted a nomadic work style. They have lived and worked in various locations, including Italy, Hungary, the Dominican Republic, and New Mexico while managing client projects.1

Paul Marcucilli is known for his creative problem-solving abilities, technical skills, and dedication to delivering exceptional outcomes that exceed business goals.