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    Paul Maksymowicz

    Senior Product Manager at Comcast

    Professional Background

    Paul Maksymowicz is a seasoned AdTech Product Manager with extensive experience in digital media buying and a rich professional history that spans over a decade. Known for his deep subject matter expertise in various advertising platforms including Facebook, Twitter, and Pinterest, Paul possesses a comprehensive understanding of Digital Advertising Supply Chains, which includes Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), and third-party ad servers. His noteworthy contributions in the field of advertising technology have made him an influential figure among product management teams, where he has successfully led product development initiatives that drive customer engagement and enhance advertising effectiveness.

    Paul’s illustrious career began at Merkle, a well-respected marketing agency known for its data-driven strategies. Starting as an Analyst in Digital Media, he quickly worked his way to the position of Senior Analyst, where he honed his analytical skills and learned how to leverage data to optimize digital advertising campaigns for clients. His role involved conducting thorough research and analysis which was pivotal in crafting customized advertising solutions tailored to meet clients' unique needs.

    Following his tenure at Merkle, Paul transitioned to Kinetic Social, where he expanded his expertise as a Senior Campaign Manager. In this role, he was responsible for managing key advertising campaigns, establishing best practices for campaign execution, and working directly with clients to ensure their goals were met with precision. Paul's passions for innovation and technology led him to ultimately become a Product Manager at Kinetic Social, where he collaborated with diverse teams to develop solutions that improved user experience and performance metrics in digital ads.

    Today, Paul holds the title of Senior Product Manager at Comcast, further enhancing his credentials in the AdTech space. At Comcast, he continues to push boundaries, utilizing his deep understanding of digital media platforms to drive impactful changes and improvements in product offerings within the dynamic world of advertising.

    Education and Achievements

    Paul’s educational background is as distinguished as his professional trajectory. He received his A.B. in Classics from the College of the Holy Cross, known for its rigorous academic programs and commitment to liberal arts education. During his time at Holy Cross, Paul cultivated his analytical thinking and communication skills, which are essential in the fast-paced world of product management. His passion for the humanities is evident from his further studies abroad at the Intercollegiate Center for Classical Studies, where he delved into Latin, Art History, and Ancient History. This unique educational experience not only enriched his cultural understanding but also enhanced his ability to think critically and creatively, skills that he applies to innovation in the digital marketing and advertising spaces.

    Beyond his educational achievements, Paul's professional journey is peppered with multiple internship opportunities that laid a solid foundation for his successful career. These internships included roles at reputable organizations such as Harvard Vanguard Medical Associates and VCG & Associates, where he gained invaluable hands-on experience in marketing and strategic planning. Additionally, his time at the Public Consulting Group further refined his insights into strategy and finance, vital areas in understanding the complexities of digital advertising and media.

    Achievements

    Throughout his career, Paul Maksymowicz has made significant contributions to digital media buying and advertising technologies. His achievements include:

    • Successfully managing and executing high-impact advertising campaigns for leading brands, which led to measurable improvements in audience reach and ROI.
    • Developing and launching innovative product solutions at Comcast, streamlining the ad buying process, and improving client satisfaction.
    • Contributing to the enhancement of internal processes and systems at Kinetic Social, resulting in improved efficiency and accountability across teams.
    • Recognized for his leadership capabilities and ability to juxtapose data-driven insights with creative solutions to optimize digital strategies for clients.

    Paul's background is characterized by a strong interplay of analytical prowess, creativity, and a passion for helping brands connect with their audiences through the power of advertising technology. His career trajectory illustrates a commitment to excellence and innovation in the AdTech industry, making him a valuable asset in any product management landscape.

    Related Questions

    How did Paul Maksymowicz develop his expertise in digital media buying platforms?
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    What role did Paul's educational background in Classics play in his professional development as an AdTech Product Manager?
    How has Paul Maksymowicz contributed to the success of campaigns at Kinetic Social?
    What significant trends does Paul Maksymowicz see in the future of digital advertising?
    Paul Maksymowicz
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    Location

    Greater New York City Area