Paul Larson

Paul Larson is an Industry Executive Advisor for Consumer Products at SAP, specializing in the Consumer Packaged Goods (CPG), Food, and Beverage sectors.12 In this role, he provides strategic guidance and industry expertise to help consumer products companies navigate challenges and opportunities in their sector.

Larson's responsibilities likely include:

1. Offering insights on industry trends and best practices
2. Advising clients on how to leverage SAP technologies to improve their business operations
3. Helping consumer products companies integrate their value chains and enhance their relationships with retailers

As an industry expert, Larson contributes to thought leadership content for SAP. For example, he co-authored an article discussing what grocers want from their consumer products suppliers, emphasizing the importance of efficient supply chains, blended digital and physical consumer experiences, and feedback-inspired innovation.1

Given his position at SAP and his focus on the consumer products industry, Paul Larson is likely a valuable resource for companies looking to optimize their operations, improve their retail partnerships, and adapt to changing consumer demands in the CPG, food, and beverage sectors.