Paul Henson

Paul Henson is the Managing Director at CPG Advisors LLC, a role he has held since January 2015. CPG Advisors is a Minneapolis-based sales and brand strategy group that specializes in developing innovative solutions for consumer packaged goods (CPG) brands. The firm focuses on identifying consumer opportunities and creating effective trade strategies within the retail food and beverage sector.12

Professional Background

• Experience: Henson has extensive experience in CPG strategy, having worked in this field for over 25 years. His tenure at CPG Advisors has involved leading various strategic initiatives, including partnerships and product launches, such as the collaboration with Jack Link's to introduce a new line of cocktail mixers.1
• Leadership Role: As Managing Director, Henson is responsible for overseeing the company's operations and guiding its strategic direction. He emphasizes the importance of creative distribution and marketing strategies to drive brand awareness and sales.1

Contributions

Henson has been instrumental in facilitating key partnerships that enhance brand visibility and market penetration. For instance, he played a significant role in launching the Jack Link's Bloody Mary Mix line, which aims to disrupt the cocktail mix category by offering premium products at accessible price points.1

LinkedIn Profile

For more details on his professional background and connections, Paul Henson's LinkedIn profile can be accessed here.2