Paul Harwood

Paul Harwood is an expert in international market research and survey design with over 20 years of experience as a Behavioral Scientist.

He has empowered businesses to grow by gaining insights into consumer behavior, catering to clients that include major global brands and tech unicorns.

Paul is known for his specialization in cross-market, mixed method research designs, covering a range of methodologies such as in-depth interviews, in-home studies, focus groups, surveys (including TURF and Max Diff), and data modeling (attribution and predictive analytics).

With a deep understanding of the APAC and EMEA markets, Paul's market specializations include Germany, India, Indonesia, and the UK.

His academic background includes a Ph.D. in Political Science, an M.A. in Political Science and Government, and a B.A. (Hons) in American Studies with a focus on Politics and Government from prestigious institutions like the University of Maryland and the University of Kent at Canterbury.

Paul has held key positions in various organizations, having co-founded Useristics and 101 Research, served as the Market Research Lead and Staff Quantitative Market Researcher at Twitter, and worked as a User Sentiment Researcher at Facebook.

Additionally, he has contributed to academia as an Associate Professor and Director of the Public Opinion Research Lab at the University of North Florida.