Paul Harrison
Paul Harrison is a prominent academic, researcher, consultant, and writer in the fields of consumer behavior, marketing, and public policy. With a Ph.D. in Consumer Behavior/Loyalty from Deakin University, he currently serves as Deputy Director of the MBA Program at Deakin University's School of Business and Director of the Deakin Business School's Centre for Employee and Consumer Wellbeing. With extensive non-executive Director, senior management, and consultancy experience, he has worked with organizations such as Nestle, eBay, the Therapeutic Goods Administration, and the Australian Securities and Investment Commission. Paul's research, consulting, teaching, and writing focus on the effect of marketing and advertising on consumer behavior, rational, and emotional decision-making, and the social aspects of consumption. His current projects include researching the impact of TikTok and Instagram on brand engagement and the influence of packaging on children's food choices. He frequently provides speeches on related topics, has published several peer-reviewed papers, and has presented research at Universities and conferences such as the Academy of Marketing, Marketing Science, Yale & Princeton Universities.