Paul Greenberg

Paul Greenberg is a three-time CEO with extensive experience in digital media and technology. He is currently the CEO of Butter Works, a digital media and consulting company that provides AI and strategy services.12

Professional Background

Greenberg has an impressive career trajectory across multiple digital media companies:

• CEO of CollegeHumor, where he grew the channel to be the #7 YouTube channel globally1
• CEO of Nylon, growing revenue 150% and audience 15x1
• Executive Vice President at A+E Networks, where he created hit shows on Snapchat and YouTube14
• President of Digital at Time Inc.4

Education and Expertise

He graduated from:

• St. Albans School in Washington, D.C. in 1986
• Columbia College in 1990 with a bachelor's degree
• Columbia Business School in 1997 with an MBA2

AI and Technology Focus

Greenberg has over six years of experience using both generative and predictive AI in video creation. At Butter Works, he helps teams learn about AI and drive measurable business growth. His expertise spans areas like:

• Large Language Models
• Machine Learning
• Natural Language Processing
• Computer Vision
• Prompt Engineering3

His LinkedIn profile highlights his innovative work, including using AI to reduce video production time by 85% at Meet Cute and developing predictive AI processes to optimize video content.4