Paul Greenberg

Paul Greenberg is an influential figure in the business and mental health sectors, currently serving as an Advisor and Advocate at Mind Ventures. His professional background is characterized by a diverse portfolio, which includes chairmanships in retail associations and non-executive board roles for both listed and private companies, as well as involvement with family offices.23

Greenberg has a strong focus on customer engagement and experience management, having previously articulated the distinctions between Customer Relationship Management (CRM), Customer Engagement (CE), and Customer Experience (CX) in various writings and discussions. He emphasizes that while technology plays a role in these areas, the essence of customer experience lies in strategic methodologies rather than technological solutions.1

In recent activities, he has expressed enthusiasm about partnerships between Mind Ventures and organizations like the Black Dog Institute, highlighting the importance of mental health initiatives.3 His contributions extend beyond traditional business roles, aiming to integrate well-being into corporate strategies.