Paul Grasso

Paul Grasso is a seasoned professional with over 10 years of experience in Retail CRM, focusing on campaign management, customer analytics, and data integration.

His expertise lies in customer modeling, segmentation, and profiling, optimizing marketing campaigns, and leading execution tasks.

With a background in marketing departments for over 15 years, Paul excels in communication, data analysis, problem-solving, and report creation.

As an experienced programmer with 25+ years of SAS usage, Paul is proficient in analyzing and summarizing data from various sources.

His skill set extends to utilizing tools like Python, R, Excel, Business Objects, SQL, Tableau, and VBA for project requirements.

Paul has been involved in diverse projects including Churn analysis, Retail and Product analysis, Sales initiatives, and Geographical analysis.

Adept at mentoring and training others, he has provided Second Tier Support in a data center environment for over a decade.

Paul Grasso holds a BA in Computer Science/Math from John Carroll University and has spoken at the SAS Analytics 2012 Convention.

His past roles include Manager of Digital Customer Insights at Victoria's Secret Pink, Manager of Marketing Analytics at Chico's FAS Inc., Sr. Database Analyst at Chico's FAS Inc., Marketing Analyst at YRCW, Independent Contractor at Shamrock Graphics, Support Specialist/Supervisor at Getronics, and Senior Programmer/Project Leader at Republic Technical.