Academia de Studii Economice din București

Colegiul National Sfantul Sava Bucuresti

Product Manager

In charge of the seller and supply flows for Flip.ro website.

flipro

Senior Product Manager

Sololearn

Working on the meta-game and player progression for an undisclosed premium mobile game.

Gameloft Romania

Top accomplishments:
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* Created a PM School program that I ran for 3 months with the objective of teaching university graduates Product Management in the gaming industry.
* Held multiple training sessions and presentations, both internal and external, regarding Product Mindset, Monetization in Video games and Behavioral biases.
* With the help of Data Analysts, created several data dashboards that were adopted company wide thanks to their usefulness.

Main tasks:
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- In charge of growing the Monetization Team of Gameloft Bucharest (PMs, DAs, GEDs, UAMs) and achieving the Studio's goals on all projects in development.
- Responsible of creating the monetization and retention strategy for several titles, both PC/Consoles and mobile.
- Work closely with the roles mentioned above, offering them support and mentorship.
- Helping various project teams to construct effective monetization and retention features in their games.
- Buliding a comprehensive data layer (tracking, reporting and visialization tools) for all projects in the studio.
- Collaborating with the user acquisition teams to acquire engaged players for the respective projects.

Monetization Director

Top accomplishments:
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* Successfully launched Sniper Champions on the market and developed together with the team all the monetization and engagement features of this game (incl. Battlepass, Chained offers, Ads, fully customizable Shop, multiple events etc.)
* Reached revenue targets each year for Sniper Fury and Modern Combat 5
* Created the top currency sink (still at this date) in Sniper Fury
* Designed and launched Subscriptions and Battlepass features in Modern Combat 5

Main tasks:
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- In charge of the Monetization and Engagement strategy & roadmap for the designated games
- Champion of Live Ops planning and setup for the assigned game(s)
- AB Tested new features or assumptions for optimizing the ones that are already live
- Analyzed big amounts of data working with Looker and Snowflake SQL to generate meaningful insights
- Worked with the GD and GED to adjust the in game mechanics for better user retention and conversion to PAU
- Work with Product Marketing and UA teams to increase DNUs (both organic and paid)
- Held multiple presentations regarding Gameloft products and their performance both to internal and external audiences.

Top accomplishments:
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* Launched the Shipment solution for OLX products that is, to this date, still used by all OLX sellers and buyers in Romania. This feature has been adapted and launched into multiple european countries.
* Launched an optimized payment page for OLX ads with the help of PayU partners.
* Managed the migration process of users from Tocmai.ro to OLX.ro once that site was aquired by Naspers Grup
* Transformed the company's API into a sellable product to B2B customers
* Organized full scale UX studies with OLX users on my own and also actively participated in studies ran by agencies. 

Main tasks:
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- Collaborate with agile, international and cross-functional teams of product managers, developers, designers and researchers situated across CEE (Poland, Berlin, Portugal, Ukraine, Bulgaria) to build products our customers love.  
- Work with a complex product (OLX.ro), present on multiple platforms (Android and iOS apps, PWA mobile and desktop website) that has multiple features and micro-services (Payment systems, Delivery services, Chat, API etc.)
- Gather user insights from different sources (NPS, App store reviews, CS tickets etc.) and use them to fuel the local product roadmap
- Optimize user touchpoints and flows based on insights obtained via quantitative and qualitative studies and experiments (using methodologies such as: A/B testing, Fake door tests, UX / UI research, Tree testing, online surveys and data analysis). Tools/platforms used: Optimizely, TreeJack, SurveyMonkey, Google Analytics, Google TagManager.
- Prepare and write user stories and feature specifications in tools such as JIRA, Kanbanize, Confluence,  Trello. 
- Gather user insights directly from our database with mySQL queries, as well as in depth Excel analysis. Tools used: DataGrip, MySQL Benchmark, Microsoft Excel, Tableau.
- Prepare&carry out compelling presentations and business cases for internal stakeholders.

OLX Group

- Work together with different company stakeholers to create the company's website using Wordpress 
- Create a comprehensive competition research and a SEO analysis
- Prepare the graphic design (in Photoshop and InDesign) for the company communication materials (newsletters, brochures, presentations)
- Manage the social media account of the company
- Prepare the marketing strategy with my direct manager

Smartree Romania

Marketing Specialist

- Manage all marketing activities for iqbox.ro e-commerce website
- Build a marketing team of 2 designers and 2 specialists
- Improve iqbox.ro's conversion rate by analyzing the conversion funnels
- Improve website UX
- Implement an e-mail and SMS marketing strategy for the company
- Create integrated marketing campaigns for both the online and offline shops of the company
- Create promotional materials together with our designers
- Manage the social media accounts of the website (Facebook, Twitter, Pinterest)
- Analyze the phones and accessories market and competition 
- Determine feasible ways to develop the business further
- Maintain a good relationship with different partners (price aggregators, affiliates, bloggers, etc.)

IQBox.ro

- Ensure a successful go to market for all e-commerce websites that wish to join 2Parale's affiliate marketing network.
- Create training materials (videos, presentations, brochures) and carry out training sessions with our clients
- Offer email and phone support for clients that encounter issues with 2Parale's platform or had technical questions regarding it.
- Work with XML feeds, HTML and CSS
- Monitor the newly launched campaigns and analyze their performances
- Propose recommendations in order to improve their results
- Create banners and other graphic materials for 2Parale events using Adobe Photoshop, Illustrator and inDesign tools
- Help in organizing of 2Parale events (most known are ecomTIM, SEMDays)

2Performant.com

Advertisers&Affiliates Responsible

- Conduct a quantitative research by phone on a sample of the bank's clients in order to find out their satisfaction level regarding the financial and banking services that they are being provided with.
- Record the findings in the local database using Microsoft Access

Alpha Bank

Marketing Intern

- Identify the current status of OMV’s employees and update their information stored in the company’s data bases.
- Get involved in planning employee related events.
- Create brochures and other materials for these events.
- Offer practical solutions for improving the company’s Intranet site.

Paul Gramada